On St. Patrick’s Day, TTC will use whiskey sponsorship to pay for free rides on downtown routes

One of six TTC vehicles to advertise Jameson Irish Whiskey. Image courtesy of the TTC.

March 13, 2018

By Arianne Robinson

This week, the TTC is using sponsorship by Jameson Irish Whiskey to pay for free public transit on Saturday, St. Patrick’s Day.

The 501 Queen, 504 King and 514 Cherry streetcar routes will be free on Saturday from 4 p.m. to 2:30 a.m.

The advertisement will only pay for free public transit along the Queen and King routes, and not the subway lines 1 and 2 (line 3 in Scarborough will be closed for repair).

The agreement to promote Jameson is not the first time the TTC has engaged in accepting money from a brand of alcohol in exchange for advertising in order to provide the public with  free rides on the TTC. Corby Spirit and Wine has sponsored free rides on the entire TTC system for New Year’s Eve since 2013.

This is the first time in the recent past that only part of the TTC will offer free rides on only selected routes, and the first time the brand Jameson Irish Whiskey is featured.