About Signal Toronto

Signal Toronto was launched in the spring of 2016 with a mission to be a weekly news magazine-style publication about politics and policy at city hall. In 2018, we launched Toronto’s first reader-supported crowd-funded columns.

The site is primarily a platform for news coverage about municipal politics and policy, but we also publish opinion pieces and experiment with different types of storytelling. Our coverage often includes stories you don’t find elsewhere, or angles the other news outlets miss.

We believe independent journalism covering municipal government fills an important niche in the Toronto news media landscape and we work hard to publish stories that report on the democratic process at city hall –– many that you’ll find on Signal first and many that you won’t read anywhere else.

MISSION

Signal is a digital-only, hyperlocal and niche publication focused on the democratic process at city hall. Citizens of cities, particularly consumers of news and information, want a variety of media and analysis about their local government because the decisions made by municipal governments have a direct impact on people’s day-to-day lives. Signal reports on issues that are important and publishes stories that aim to explain how things work.

Toronto is changing; its population, demographics, infrastructure, arts scene and vibe. City hall is the epicentre of where a lot of debates about change begin however, despite the talk, many aspects of how the city functions remain stuck in old ways of doing things. The “standard practices” of government can reflect a low level of efficiency or wasted resources spent by one of Canada’s largest institutions. Signal aims to be part of the positive changes that shed light on such inefficiencies and make cities better.

AUDIENCE  

Since starting, our readers have found us from all over the world, with most readers tuning in from the Greater Toronto Hamilton Area and the U.S. and the U.K.

Approximately 40 per cent of Signal Toronto’s audience under 35 years old and 30 per cent are 35 – 45 years old.

Our traffic comes to the site directly, through social media, through organic searches online, or through referral.

We’re proud to say we’ve had steady growth since the beginning from an engaged audience who spends time reading the articles, however our No. 1 priority is bringing our readers high-quality, well-researched reporting and journalism about the democratic process at city hall.